For independent P&C agencies
Be the agent they call when the renewal arrives.
An agency website that explains coverage in plain English under your name, the Insurance Confidence Center where a household scores its own protection, and follow-up that runs itself. And a happy surprise: it can introduce you to up to 40% of the U.S. visitors who research you without ever requesting a quote.
Co-branded end to end — the site, the Confidence Center, the calculators and every report carry your agency's name, not ours.
live as fast as you finish setup · no setup fees · cancel anytime
The renewal decision starts on your website. Most of it happens anonymously.
Before a household calls about a premium that jumped, they search “why did my premium go up,” read an explainer, look at who you are, maybe run a coverage check — and close the tab without requesting a quote. Almost nobody does on a first visit. That research is exactly the moment to be useful, and most of it happens on sites that never learn who was reading. Ours does: a verified email at minimum, and for many a full name and postal address, for up to 40% of those anonymous researchers — then it stays useful to them until the renewal date arrives.
Identification
up to 40%
Anonymous U.S. visitors identified
Signup
5min
Live as fast as you finish setup
Co-branded
100%
Your name, your logo
Setup fees
$0
Month-to-month · cancel anytime
Four pillars. One growth engine. All branded as yours.
Visitor → prospect → lead. Every plan ships co-branded with your agency's logo, your colors, and your name — prospects see your brand, not ours.
A branded agency website
Every line you write — auto, home, renters, condo, umbrella, flood, BOP, general liability, commercial auto, workers’ comp, cyber — plus your team, the carriers you represent, a claims page, and a quote request with a status tracker your clients can check. Your logo, your colors, your license and the states you hold it in.
The Insurance Confidence Center
A co-branded Coverage Confidence Check a household completes in about five minutes — an Insurance Confidence Score across home, auto, liability, belongings and habits, with a report that carries your agency’s name — and a library of 23 calculators for the questions people actually ask. Never a quote, never a carrier.
Insights under your name
An Insights section for the plain-English explainers households search for — why premiums move, what a deductible really costs, what an umbrella is for — published under your agency’s byline, so the site reads active and current.
Visitor identification + drip
Identifies up to 40% of your anonymous U.S. visitors — a verified email at minimum, often a full name and postal address. Automated drip reaches them in the weeks before the renewal.
A site that explains coverage before the first call.
Designed for the trust an insurance decision needs. Separate doors for personal and business lines. A quote request that takes documents and gives the client a tracking link, so nobody wonders whether you got it. A claims page with every carrier's claim line. Your team, with bios. Your licensed states, your Trusted Choice membership, your hours. Four design themes, your colors, your own domain if you have one — and mobile-first, because the people researching are on their phones.
Your branded Insurance Confidence Center
The coverage check households run on their own situation.
Educational estimates, never a quote. The Center never recommends a carrier, a product, or a coverage limit.
Up to 40% you never knew were there.
Most platforms count visitors. Ours identifies them. For up to 40% of your anonymous U.S. traffic you get a verified email — and for many, a full name and postal address — without a form fill. Identified prospects flow into automated email drip campaigns, branded as your agency, that reach them in the weeks between the research and the renewal, the new home, or the business they are about to open.
Prospects identified · this week
The payoff
Run your own numbers.
Your traffic, your first-year commission per household, your assumptions — see what identified prospects could be worth to your agency.
Your numbers, your assumptions. Identification applies to anonymous U.S. visitors and is capped at up to 40%; how many prospects become clients depends on your follow-up. This is an estimate you computed — not a promise we make.
See it live on a real member site →Your estimate
- Identified prospects / month
- New clients / year at your close rate
- What that's worth / year
No spam. One email with your numbers.
Free download · field guide
The Households You Never Quoted
A homeowner searches "why did my premium go up," runs your coverage check, and leaves without requesting a quote. Weeks later they switch to the agent they saw most. This guide shows how independent P&C agencies identify more of the households already comparing, teach before they quote, and be the agent they call when the renewal arrives.
Why independent agencies choose ProspectMatch
Compliant by design
CAN-SPAM and US privacy law compliant. Identification and drip run inside the rules — we handle the compliance plumbing.
Your data, your prospects
Every identified prospect, every drip response, every tool is yours. Export anytime. No lock-in, no long contract.
Real products, branded as you
The site, the tool, and the content are live products carrying your logo and name — not a demo built for the pitch.
Simple plans. No setup fees.
Pick the one that fits. Cancel anytime.
Common questions
Is this a quoting tool or a rater?
No. The Center is education: it explains how coverage works, quotes no premium, and never recommends a carrier, a product, or a coverage limit. Every result carries the standard educational disclosure. Quoting, binding and advice stay with you, in your agency’s own process, exactly as they do today. What the Center hands you is a household that already understands its own gaps — and asked to talk.
How does visitor identification work?
When someone researches you, our identification layer returns a verified email — and for many, a full name and postal address — for up to 40% of otherwise-anonymous visitors, with no form fill. The matching method is our own; what you get is identified prospects ready for drip. (U.S. visitors only.) Learn more →
Is identifying anonymous visitors legal?
Yes — and here are the mechanics, not just the claim. The identity graph is built from records with documented opt-in consent, identification applies to U.S. visitors only, EU visitors are excluded by default, every drip email carries a one-click opt-out, and we honor Global Privacy Control and Do-Not-Track signals. Aligned with CAN-SPAM and CCPA/CPRA.
Does the drip mention carriers or rates?
No. The drip is educational — what changed on a renewal, what a deductible really costs, when an umbrella makes sense, what to have ready before a review — branded as your agency, with a one-click opt-out. The carrier and premium conversation stays where it belongs: with you.
What is a prospect vs a lead?
A prospect is an identified visitor — we know who they are. A lead is a prospect who engaged after one of your drip campaigns reached them. The system identifies prospects; the drip converts a share of them into leads over time.
What is the Insurance Confidence Center?
A co-branded Coverage Confidence Check — about five minutes across home, vehicles, liability, belongings and insurance habits — that produces an Insurance Confidence Score and a report with your agency’s name on it, plus a library of calculators for the questions people actually ask. Starter includes the check and four calculators: the Replacement Cost Reality Check, the Deductible Shock Check, the Umbrella Gap Illustrator and the Business Interruption Runway. Professional includes all 23, personal and commercial lines, plain-English explanations on every result, and the agent portal.
Are the numbers accurate?
Every calculator runs on a deterministic engine and publishes its own methodology page, so a household can see exactly how a figure was reached. The plain-English explanations only ever explain a result the engine produced — they never invent a number. They are estimates for education, and every result says so.
What does the agent portal show me?
On Professional: a dashboard of Center activity over 7, 30, 90 or 365 days, every completed assessment with its score, category breakdown and the discussion topics it surfaced, and an inbox of appointment requests — each with the household’s preferred way and time to be reached.
Do I own my prospects?
Yes. Every identified prospect, every completed check, every calculator run and every quote request stays yours. Export anytime.
See it for yourself.
Tour a live member site, then see your own branded version.
No setup fees · live as fast as you finish setup · cancel anytime
Prefer to read first? Get the free guide: The Households You Never Quoted