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Pricing · For independent P&C agencies

Priced on prospects, not promises.

Every plan includes your branded agency website, the Insurance Confidence Center, visitor identification, and automated email drip. Pay for the prospects the system surfaces — $2 each beyond your plan's allowance. Billed monthly, no setup fees, no contract — cancel anytime.

Plans

Starter

A branded agency site and the coverage check that starts conversations

$100 /mo

Billed monthly · cancel anytime

25 prospects/mo · $2 each after

  • Branded agency website — your lines, team, carriers, claims page and quote request
  • Insurance Confidence Center · Lite — the Coverage Confidence Check + 4 co-branded calculators
  • Insurance Confidence Score + agency-branded PDF report on every check
  • Prospects flow straight into your ProspectMatch Contacts
  • Up to 40% of anonymous U.S. visitors identified
  • Automated email drip marketing
  • 25 prospects/mo included · $2 per identified prospect after
Most popular

Professional

The full Insurance Confidence Center and the agent portal

$250 /mo

Billed monthly · cancel anytime

50 prospects/mo · $2 each after

  • Everything in Starter
  • The full Insurance Confidence Center — all 23 calculators, personal and commercial lines
  • Plain-English explanations for prospects on every result
  • Agent portal — activity dashboard, every assessment with its discussion topics, appointment inbox
  • 50 prospects/mo included · $2 each after

Pricing questions

What is the difference between Starter and Professional?

Starter is the branded agency website plus the Insurance Confidence Center Lite — the Coverage Confidence Check and four calculators: Replacement Cost Reality Check, Deductible Shock Check, Umbrella Gap Illustrator and Business Interruption Runway. Professional adds the full Center — all 23 calculators across personal and commercial lines — plain-English explanations on every result, the agent portal, and a larger prospect allowance.

What counts as a prospect?

An identified visitor — someone our identification layer named from your anonymous traffic, or someone who completed a coverage check, ran a calculator, or requested a quote and gave their details. Each plan includes an allowance per month; beyond it, $2 each.

Can I switch plans later?

Yes. Upgrade or downgrade anytime from your ProspectMatch dashboard; the Center follows the tier both directions.

Is there a contract?

No. Plans are month-to-month and can be cancelled at any time.

Do you build the site, or do I?

We do. Sign up, add your logo, your team and the lines you write, and your site goes live at your subdomain — or your own domain, if you have one. A readiness checklist walks you through the rest.

Does it replace my rater or agency management system?

No, and it does not try to. It is the front door — the site, the Center and the follow-up — that puts a household in front of you already understanding its own coverage. Quoting, binding and servicing stay in the systems you use today.

Have questions?

Talk to us. We answer within an hour during business hours.

Talk to sales

No setup fees. Cancel anytime.

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No setup fees. Billed monthly — cancel anytime.